The BBA (Marketing and Automobile) program specializes undergraduate students in the sales and marketing of motorcycles and four-wheelers, leveraging a well-established network of automotive industry partners. This three-year undergraduate program delves into various aspects of transportation, dealership management, integrated marketing, and after-sales service.

The curriculum is tailored to equip students with the necessary skills and knowledge to excel in the field of auto marketing and services marketing. With a focus on industry-relevant practices, the program prepares advertising professionals with hands-on experience to effectively navigate the challenges and opportunities within the automotive sector. Through a combination of theoretical learning and practical training, students graduate ready to thrive in the dynamic world of automobile marketing.