This PG Diploma offers a comprehensive understanding of digital media algorithms, focusing on the strategic implementation of content creation and marketing across various platforms such as OTT, Films, Television, YouTube, Facebook, and Instagram. The course blends practical and theoretical knowledge, covering the technical aspects of digital marketing based on Google & Meta rules & algorithms.

In today's media-driven era, storytelling plays a crucial role, and this program is designed to cater to the career advancement needs of Gen Z by providing the skills needed in content creation & marketing. It emphasizes the importance of understanding audience traffic movement on the digital landscape to create trending content. The course also recognizes the growing demand for skilled professionals in visual communication, offering opportunities in roles such as Digital Marketers, Community Managers, and more.