Assam Down Town University's BBA Digital Marketing and Electronic Commerce program is designed to meet the growing demand for skilled professionals in the digital marketing and e-commerce industries. With the industry witnessing unprecedented growth in recent years, there is a need for marketers who can leverage digital strategies to expand online businesses. This program aims to equip learners with the conceptual, creative, cognitive, interpersonal, and technical skills required to excel in digital marketing and e-commerce.

Key Features:

1. Industry-Relevant Curriculum: The program's curriculum is designed to meet current industry requirements, ensuring that students are well-prepared for the dynamic field of digital marketing and e-commerce.
2. Skill Development: Students are trained to become skilled and ready-to-deploy professionals, capable of driving innovation and success in the digital marketing and e-commerce industries.
3. Expert Faculty: The program is delivered by a team of experienced faculty members who are experts in digital marketing, e-commerce, and related fields.
4. Technology-Enabled Learning: Utilizing tablets, PCs, and a learning management system, the program ensures that students have access to the latest technological tools and resources.
5. Application-Oriented Learning: Emphasis is placed on practical, hands-on learning, enabling students to apply marketing theories and techniques in real-world scenarios.
6. Campus and Infrastructure: ADTU is known for its excellent campus and infrastructure, providing students with a conducive learning environment.

Program Details:

• Conceptual and Practical Skills: Graduates are prepared with conceptual and practical skills for the intellectual pursuit of knowledge in the field of Digital Marketing and e-Commerce.
• Understanding of Marketing Functions: The program provides professionals with a thorough understanding of various marketing functions, with a focus on Digital Marketing and e–Commerce Industry.
• Application of Analytical and Marketing Knowledge: Graduates are exposed to the application of analytical and marketing knowledge in digital sales and branding.
• Managerial Skills: Professionals are equipped with the skills and know-how to operate successfully in a continuously changing business environment.
• Informed and Ethical Decision-Making: Graduates are trained to make informed and ethical decisions based on a thorough knowledge of management concepts.

Assam Down Town University's BBA Digital Marketing and Electronic Commerce program prepare students for successful careers in the rapidly evolving digital marketing and e-commerce industries, providing them with the skills and knowledge needed to thrive in today's digital economy.