Arunachal University of Studies (AUS) offers a unique BBA program designed to provide students with a global mindset and perspective. The program follows a '2 + 1' model, with the first two years as a pass course to a diploma program and the third year as a Bachelor’s degree. This structure ensures that students emerge with an in-depth knowledge of their chosen area.

The BBA program at AUS emphasizes business leadership and includes a strong liberal arts foundation. This includes subjects that enhance communication skills, cultural awareness, and an understanding of the role of business in society. AUS is dedicated to creating a learning environment that develops well-rounded students with global awareness.

As students progress through the program, they encounter more specialized subjects. The program also incorporates ICT, enabling students to study through technology, including videos and online tutorials. During the honours phase, students prepare a full-fledged project that encourages independent learning and prepares them to work with professionals.

The BBA program at AUS, which began in 2014, covers marketing, finance, human resources, operations, and other business areas. It equips students with theoretical knowledge and practical skills needed for the dynamic business environment. The program uses modern tools and techniques such as projects, presentations, assignments, case studies, seminars, workshops, and industrial visits to enhance learning.

Overall, the BBA program at AUS prepares students to enter the corporate environment by providing them with necessary managerial abilities and decision-making skills, ensuring they are well-equipped to understand the market.