The Bachelor of Business Administration (BBA) is a popular undergraduate program that provides students with a comprehensive understanding of business principles and practices. The program typically spans three to four years, depending on the university and the country where it is offered.

BBA programs cover a wide range of subjects, including accounting, finance, marketing, management, economics, and business law. Students also develop critical thinking, communication, and decision-making skills, which are essential for success in the business world.

Upon completion of the program, graduates can pursue various career paths in fields such as finance, marketing, human resources, consulting, and entrepreneurship. Some graduates may also choose to further their studies by pursuing a Master of Business Administration (MBA) or other advanced degrees.