The PGDBA is a comprehensive general management program covering the fundamentals of business administration. It aims to cultivate a solid understanding of business principles, integrating contemporary management theory with practical application in today's dynamic environment.

Course Delivery:

Theory: Lectures, demonstrations, group discussions, guest lectures, assignments, case studies, article/book reviews, and debates.

Practical: Surveys, role plays, field visits, workshops, seminars, quality circles, project works, case study development, presentations, and other experiential activities.

Career Prospects:

• Sales Associates
• Administrative Officers
• Customer Service Representatives
• Human Resource Executives
• Banking and Finance Executives
• Marketing and Retail Professionals
• Management Consultancy
• Entrepreneurs

Duration: 1 year