Bachelor of Media Management is an undergraduate program that focuses on the strategic and operational aspects of media and communication industries. This program is designed to equip students with the knowledge and skills required to manage various types of media organizations, including print, broadcast, digital, and social media platforms.

The curriculum typically includes courses in media planning and buying, media research and analytics, media law and ethics, media economics, and digital media management. Students also learn about marketing, branding, and public relations in the context of media industries.

One of the key objectives of the Bachelor of Media Management program is to prepare students for leadership roles in media organizations. Graduates of this program can pursue careers as media planners, media buyers, media analysts, media consultants, or media managers in advertising agencies, media houses, public relations firms, and digital media companies.

Overall, the Bachelor of Media Management program provides students with a comprehensive understanding of the media industry and the skills needed to succeed in this fast-paced and dynamic field.