The Bachelor of Business Administration (BBA) program at Krishnaguru Adhyatmik Visvavidyalaya is a comprehensive undergraduate degree course designed to provide students with a strong foundation in business principles and practices. This 3-year program is structured into six semesters, covering a wide range of subjects related to business management.

One of the key specializations offered in the BBA program is Tourism & Hospitality Management. This specialization focuses on developing students' understanding of the tourism and hospitality industry, including topics such as hotel management, tourism marketing, and hospitality operations. Students learn about the unique challenges and opportunities in the field and develop the skills necessary to succeed in this dynamic industry.

Another specialization available in the BBA program is Digital Marketing & E-Commerce. In today's digital age, businesses are increasingly relying on digital marketing strategies to reach their target audience. This specialization equips students with the knowledge and skills needed to effectively leverage digital channels for marketing purposes, as well as an understanding of e-commerce principles and practices.

The International Business specialization in the BBA program prepares students to navigate the complexities of global business environments. Students learn about international trade, cross-cultural management, global marketing strategies, and international finance. This specialization is ideal for students interested in pursuing careers in multinational corporations or those looking to work in the global marketplace.

SPECIALIZATIONS:

TOURISM & HOSPITALITY MANAGEMENT

DIGITAL MARKETING & E-COMMERCE

INTERNATIONAL BUSINESS